What Pinterest’s Maturation Means for Marketers
If you still view Pinterest as a glorified collage tool, think again. With the introduction of new features including advanced search, and new paid offerings, Pinterest is catching up to the likes of...
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What’s Buzzing: Pinterest Self-Service Ads, WWDC 2014 & More
It was an exciting end of the week here at 360i, as we were honored at the North American Effie Awards alongside clients Hanes, Oreo and Oscar Mayer. In other news, soccer fans and marketers alike are...
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4 Ways Platforms Used Content at Cannes
Each year, thousands of marketers, innovators, advertising professionals and entertainers gather at the Cannes Lions Festival of Creativity to celebrate and view inspiring content that will set the...
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What’s Buzzing: Pretzel-Bun Ballads, #WorldCup & More
This week brought record-setting moments for Facebook and Twitter as the World Cup progressed and Brazil fell short of advancing in the tournament. The team’s loss to Germany became the most discussed...
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What’s Buzzing: Platform Updates, MTV Snaps & More
The World Cup may have ended this week, but that doesn’t mean we’re all ready to move on just yet. Snapchat kept the memories alive with their Our Story feature, showing off a series of user snaps from...
View ArticleWhat’s Buzzing: Pinterest Conversations, Sup App & More
This week the office was buzzing over the latest changes made by Facebook, including Facebook’s new buy button and save feature. New hit movie, “Guardians of the Galaxy,” was setting records with the...
View ArticleHow Brands Can Tap into Vine Influencers for Snapchat
Snapchat is now the third most popular social platform among Millennials, ranking above Twitter, Pinterest, Tumblr and Vine (yes, Vine). As Snapchat, an ephemeral messaging app, attracts more attention...
View ArticleHow Marketers Can Utilize Pinterest’s Conversations Tool
Messaging tools are having their moment in the spotlight. Facebook recently made news by announcing that their messaging capabilities will now be hosted in a separate Mobile App, Instagram released...
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What’s Buzzing: Hyperlapse, Social Media Analytics & More
This week we received an invitation from Apple for a special event (Sept. 9), which many in the industry believe will be when we get a first official look at the next iPhone. Also in the news, Twitter...
View ArticleWhat Pinterest’s New Brand Analytics Tool Means for Marketers
Pinterest recently announced an overhaul of the platform’s brand page Analytics, offering marketers easy access to the performance of top content and boards. Unlike the previous version of analytics...
View ArticlePinterest’s Promoted Pins Up the Ante for Paid Social Marketing
On the heels of Pinterest introducing new Analytics and Conversations features, the platform recently opened its Promoted Pins program to all U.S.-based partners on January 1. As a natural extension of...
View ArticleLessons Learned on Optimizing for Growth with A/B Testing [SXSW]
Among the copious panels, sessions and talks at SXSW this year focused on wearables, data and privacy, and other hot trends, there emerged subtler but just as important topics, including lessons from...
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Influencer Spotlight: Catching Up with Kelly Mindell
Not everyone can make everyday life look like something out of a carefully curated, creative and colorful Pinterest board, but Kelly Mindell of Studio DIY makes it look easy with her bright, modern and...
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Influencer Spotlight: Catching Up with Molly Jacques
Beautifully illustrated quotes pepper feeds across social media. From Facebook and Instagram to Pinterest, users are constantly posting illustrated inspirational sayings that are more eye-catching than...
View ArticlePinterest’s Promoted Pins Update Preps the Platform for Monetization
Over the past few years, we’ve seen Facebook and Twitter evolve their product offerings to help brands drive users through to a sale. Yesterday, Pinterest announced that it would be taking similar...
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Pinterest Buys Into the E-commerce Space with ‘Buyable Pins’
Earlier this week, Pinterest announced that it will be rolling out a new ‘Buyable Pin’ product, allowing consumers to complete purchases directly through the app. Over 2 million items will be available...
View ArticleSocial Media Cheat Sheet 2.0: A Marketer’s Guide to Today’s Top Platforms
Last fall we posted our first Social Media Cheat Sheet, providing marketers an overview to the top eight platforms at that time. As is the constant in social media, a lot has changed in the last few...
View ArticleSocial Media Cheat Sheet 4.0: A Marketer’s Guide to Today’s Platforms
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect...
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How Pinterest’s ‘Visual Search’ Makes Brand Content More Discoverable
Words don’t always cut it for those 17% of daily Pinterest users who are trying to find that perfect something. Sometimes, users just need to see it, to know it’s what they are looking for. Recognizing...
View ArticleThe Quarterly Social Media Cheat Sheet: A Guide to Q2’s Platform Updates
As users and brands turn more to social networks to drive their communication and businesses, we’ve seen the social ecosystem continue to update and improve to exceed the needs of users and businesses....
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